Q. What is different about Web Audio from Premier Communications?
A. We have combined the audio recording, creative script writing, and professional voice talents with technical talents and state-of-the-art software solutions to produce audio tracks that load instantly and play in a matter of seconds - not minutes like other file types.
Q. What other file types are you referring to?
A. RealMedia, WindowsMedia, and MP3. In all three cases your browser has to open a separate software player for your audio files to play. This alone can take 15-30 seconds… time you don't have to waste, not to mention average RealMedia, WindowsMedia, and MP3 files are 2 to 5 times as large as our audio files.
Q. How do you get your files so small?
A. We have developed a technique utilizing our state-of the-art software that allows us not only to compress audio files, but also play them right in your visitor's browser immediately upon entering your pages. This can all be added to your existing website with only six lines of code (per page), and no visual changes in your web pages.
Q. So, the solution can plug into our existing site?
A. Yes, exactly! With no change in page load time and no visible change in design.
Q. No change in load time? How is that possible?
A. Our programmers have been developing solutions for the web for almost ten years. A fast load time has always been high on our priority list. Our solution utilizes streaming audio files, which means that while it's downloading, it's playing within five seconds of your page being accessed.
Q: Ok, why should I put audio files on my site?
A. The obvious answer is to stand out from the other 70 million websites out there, but there are many more reasons:
- Keep visitors at your site longer. Our clients find that the average visitor will continue to click through most, if not all of their pages just to hear all of the voice-overs.
- Most visitors only stay on a page for 10-20 seconds… They stay longer if someone is talking to them.
- Enhance the text content of your web pages by highlighting content with voice.
- Play audio recordings of testimonials from your clients.
- Touch another sense. Don't just touch their eyes. Stimulate their audio sense and effect their emotions.
- Build a unique, professional image and leave a lasting impression that your company is a leader.
- Increase sales.
Q. Who writes the script for our voice-overs?
A. We provide professional, creative copywriters. But some of our clients write their own or have their advertising agency write their scripts. Either way is great.
Q. How often should I change my audio files?
A. That's totally up to you. We recommend you change audio in key pages on your site (like the homepage, CEO's message page, or testimonials page) frequently; if not monthly, at least quarterly. This will keep your site fresh as visitors return. The rest of the site you should change at least yearly… maybe seasonally if you want to recognize a specific holiday.
Q. Can we choose multiple voices?
A. Yes, we have over 10 voices to choose from. Males and Females, mature to youth. The advantage to you is that unlike most of our competition we staff many voice talents and don't have to charge extra for additional voice options. (Character voices and impersonations could require an extra fee.)
Q. Your competition charges extra for multiple voice talents?
A. Yes, and for other services that we include in all of our productions. Things like script writing, sound effects and music. Be careful, our competitors have a lot of up charges in their programs.
Q. What about updates? You said we don't need to update the code each time we update. Is that right?
A. Yes, any of your pages that already have audio on them will not need to have code changed. We update the audio files by uploading them to our server and instantly your voice-overs are changed through out your site. After the first implementation you are hands free for all updates. The only thing you will be required to do thereafter, is approve your new script!
Q. What kind of turnaround time does it take to get voice-overs on our site?
A. The first implementation usually takes 24 - 48 hours. The updates usually take less time because the code already exists on your page. Rush processing is available for an additional fee based on your required turn time. Of course your approval is part of the process. If your approval is slow, the turn time will be slow as well.
Q. What if we don't have a web site yet? Will you work with our developer to implement the voice-overs?
A. Yes, we'll work with them.
Q. You mentioned on-hold messaging earlier. Can we use the audio files you create for our web site within our on-hold system?
A. Yes! You should! Consistency is good for your marketing efforts. You should contact our audio specialists at the Premier Communications to discuss the details, but they can help you implement the audio files into your on-hold system.
